Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Burger King CEO John Chidsey, background centre, watches as"The King" mascot of Burger King Corp., arrives at the New York Stock Exchange in May of 2006. (RICHARD DREW/AP)
Burger King CEO John Chidsey, background centre, watches as"The King" mascot of Burger King Corp., arrives at the New York Stock Exchange in May of 2006. (RICHARD DREW/AP)

30-second spots

Nadal piles on another one Add to ...

1. They're gonna start calling him Miles Moneybags. On Thursday, the New York ad agency Kirshenbaum Bond Senecal & Partners, which is owned by Miles Nadal's MDC Partners, announced it is acquiring the PR firm Kwittken for $10-million to $15-million (U.S.). Toronto-based MDC has been on a buying spree lately, spending about $75-million on six acquisitions in the past year, and it promises to splash out another $25-million before it's done. When Mr. Nadal tweeted the news, he added this nostrum: "'Once you say you're going to settle for second, that's what happens to you in life.' - John F. Kennedy." Hey, we never said his name was Modest Miles.

2. At least he doesn't think he's the king. One of Mr. Nadal's agencies, Crispin Porter + Bogusky, will introduce a king to a monarchy-inclined land which has been king-less for more than 50 years. This month, CP+B client Burger King is taking its smiling, bearded, and deeply creepy mascot to the United Kingdom for a road trip, sending him to meet customers in London, Birmingham, Manchester, Edinburgh and Manchester, who will be encouraged to "follow the King" in exchange for discounts and special offers. Of course, if the real Queen were to cut her annual budget by a few million pounds, the average Briton might be able to afford a full-priced Whopper.

3. Burger King isn't the only marketer with an off-putting king. The Ontario Lottery and Gaming Corp. is betting that some mean-looking monarchs can win some business for its new Poker Lotto game. Toronto-based Due North Communications told Marketing online that the aim of the multiplatform campaign - featuring men dressed up as jacks and kings, and acting nastily - was to make poker less intimidating. That's funny, because you know what we find intimidating? A lottery where the odds of winning $5,000 are one in 649,740. But maybe that's just us.

4. Jumping back across the pond, we bring you news of the ironic sort from Wales, where an anti-sexual harassment public service announcement that has been playing for the past few months suddenly has been yanked from the airwaves after organizers discovered one of the actors in it was convicted last October of assaulting his ex-partner. Rashid Omar, 46, a Cardiff DJ, appeared in the ad for all of maybe one second, playing a man who joins his buddies in aggressively hooting at a woman waiting at a bus stop. Hey, maybe he was just doing research for the role...

5. Ah, heck, maybe we should just brand this week's roundup the U.K. Edition, because that's where we found one of the most interesting promotions: the British division of the Japanese clothing retailer Uniqlo - which was just named advertiser of the year by Spikes Asia - is offering to lower prices on a select number of clothing items whenever customers tweet about them. When we checked out the promotion's Lucky Counter website recently, the maximum discount (in the 55-to-65 per cent range) had already been reached on all 10 sale items, meaning further tweets would do no good. Of course, if customers wanted to keep tweeting about the clothes, who is Uniqlo to stop them?

Report Typo/Error

Follow on Twitter: @simonhoupt


Next story




Most popular videos »

More from The Globe and Mail

Most popular