Skip to main content

The Globe and Mail

Santa app will help keep your kids’ faith intact

Santa meets with children.

FABRIZIO COSTANTINI/NYT

Persuasion Notebook offers quick hits on the business of persuasion from The Globe and Mail's marketing and advertising reporter, Susan Krashinsky. Read more on The Globe's marketing page and follow Susan on Twitter @Susinsky.

Santa Claus is coming to town. To your town. To your house, specifically. Now there's proof.

Believing in the man with the beard and his posse of obedient caribou is, for many, an essential part of the innocence of childhood. This holiday season, parents looking to keep their kids' faith intact are getting a little help from a bit of digital wizardry and – what else – an advertising agency.

Story continues below advertisement

Toronto agency Zulu Alpha Kilo has created an application for mobile devices called Kringl. Free to download, the app allows people to make a video of their home, and inserts an image of Santa to make it appear as if he's paid you a visit. Options include Santa checking his list twice while standing near your tree, scarfing down your cookies and milk, and of course, rummaging around in that big bag looking for your presents.

A few clicks and users are ready to prove to their children (or perhaps a particularly dim-witted cousin) that the big guy – who watches you sleep and knows when you're awake and breaks into your house through vulnerable chimney spaces – is for real.

The app, which works with Apple or Android mobile devices (sorry, BlackBerry, you're still on many developers' naughty list) also has a charitable goal: while it is free, it encourages users to consider a donation to Make-A-Wish Canada.

Report an error Licensing Options
Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨