Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Naomi Snieckus and Matt Baram in an ad for Kraft Italiano cheese. (Kraft Canada)
Naomi Snieckus and Matt Baram in an ad for Kraft Italiano cheese. (Kraft Canada)


The familiar faces of Canada's commercials Add to ...

Other jobs: Formerly in Second City, sometimes works with Ms. Snieckus’s improv group the National Theatre of the World, in a movie called Unlucky that was just purchased by distributor Breakthrough Entertainment.


  • Matt Baram


Type: Nutty professor vibe with a shock of dark, curly hair.

You know him from:

-Staples: though he’s there for just a moment, director Tim Hamilton says his reaction is an oft-recalled part of the spot, as a professional chef insulted that his rich client’s daughter claims to be “cooking.”

-Alexander Keith’s: Plays Dave, who shares a disturbing photo with all his friends, and tries to defend himself with a claim that he has a twin.

-Kraft: Four-cheese Italiano. Daddy needs more lasagna.

Other jobs: Co-artistic director of The National Theatre of The World, formerly of Second City, TV credits including Punched Up on The Comedy Network and CBC’s The Next Comedy Legend.


The Take

Like most thespians, commercial actors live a very unstable life – never knowing when the next paycheque will come in.

Here’s the typical take for an advertising actor doing a national commercial in Canada:

The baseline: an actor makes a session fee, at scale, for on-set work -- $700 for the first (often only) day of shooting.

The rest: Residuals, the talent fees that roll in when an ad actually airs, are where an actor makes money. How much this is depends on different factors, such as what markets the ad is shown in, and for how long. For a national spot running for the typical 13-week cycle, that generally ads up to roughly $1,600. Ads can be re-used, however, meaning that further residual cheques can show up.

The total: A typical campaign could net an actor around $2,200, or more (or less) depending on those factors.

Report Typo/Error
Single page

Follow on Twitter: @susinsky



Next story




Most popular videos »

More from The Globe and Mail

Most popular