Skip to main content
The Globe and Mail
Support Quality Journalism.
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); } //

The video features Drake’s emotional reflections on his love of the city.

It's all about mobile

Mobile advertising in Canada will have more than doubled by the end of this year, according to a new report from research firm eMarketer. The report estimates that advertising spending on mobile platforms – largely focused on on-screen banner ads and advertising in search engine results – will reach $326.5-million by the end of 2013. That's up from $143.8-million in 2012. That's still a small share of the $3.38-billion digital advertising market. But the research suggests that balance will shift in coming years. By 2017, the firm estimates that mobile advertising will account for one-third of all digital ad spending in Canada.

'It's tempting to use the intimacy of mobile to push promotions directly to the consumer, but not only does that risk becoming annoying, it trains customers to think of their relationship with your brand as consisting primarily of offers and discounts.'

Story continues below advertisement

– Jeff Berry, senior director of research and development at LoyaltyOne, in a statement on the firm's latest research showing that most branded mobile apps, even when people do download them, go unused. The company, which owns Air Miles, found that Canadian smartphone users have downloaded 25 apps on average but use only five of them every day.

For BMO, a slam dunk

Bank of Montreal is grabbing a bit of home-court advantage. The bank's logo will soon be placed on the Toronto Raptors' court at the Air Canada Centre as part of a multi-year sponsorship deal announced on Tuesday. BMO Financial is now the official bank and title sponsor of the Raptors. It's an extension of BMO's relationship with the team's owner, Maple Leaf Sports & Entertainment Ltd.; BMO is already title sponsor of the Toronto FC. And BMO already sponsors NBA teams the Chicago Bulls and the Milwaukee Bucks in the U.S. In addition to the BMO brand appearing on the basketball court, it will have the right to place other advertising in the Air Canada Centre, and its name will appear on game broadcasts. (TSN and Sportsnet, which broadcast the games, are owned by Bell and Rogers, which jointly own a 75-per-cent stake in MLSE.) The team has been in the news lately for its attempts to revitalize a losing franchise. Just last month, it announced that Toronto-born rapper Drake will become a "global ambassador" for the Raptors. The team made the announcement in conjunction with the news that it had won the rights to host the first NBA all-star game outside of the U.S. MLSE says there has been a 19-per-cent rise in television viewership for basketball games in Canada in the past year.

But how's his jump shot?

Speaking of the Raptors, the team produced its first promotional video with Drake, released this week, to emphasize the rapper's new relationship as global ambassador for Toronto's struggling NBA franchise. The video features Drizzy's emotional reflections on his love of the city. He calls the team a staple of his childhood. The new president and CEO of MLSE, Tim Leiweke, has vowed "a cultural rebuilding across the board" for the team. Drake has been brought on to consult on that rebranding effort, and the video is part of a larger effort to inspire largely disappointed fans. "I want other teams to hate coming to play the Raptors," he says in the video.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies