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A new No Frills campaign. (No Frills)
A new No Frills campaign. (No Frills)

Why No Frills is going after the ‘frugal-chic’ consumer Add to ...

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How do you advertise a brand called No Frills, when advertising itself could be seen as a frill?

In part, that tension is what has kept the discount grocery chain owned by Loblaw Cos. Ltd. to a marketing minimum for years now. While the retailer relies heavily on smaller vehicles such as flyer promotions, it has been nearly seven years since the chain did a countrywide advertising campaign.

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