Skip to main content

IPad sales are critical for Apple to diminish its reliance on the iPhone.

Lai Seng Sin/AP

Apple Inc. will unveil new iPads at an event on Oct. 16, a person familiar with the matter said, as the company seeks to kick-start slowing sales of its tablet computers.

Apple will unveil a new version of its 9.7-inch (24.6 centimeter) iPad and the smaller iPad mini, said the person, who asked not to be identified because an official announcement hasn't been made. Recode reported earlier that the event also will include new iMac computers.

IPad sales are critical for Apple to diminish its reliance on the iPhone, which now makes up about half its revenue and the bulk of its profits. The company is facing slowing sales for iPads as the tablet market matures, with lower-cost models gaining popularity and people upgrading less frequently than smartphones. IPad sales, which generated $32-billion in revenue for Apple in its last fiscal year, have declined for two consecutive quarters.

Story continues below advertisement

Trudy Muller, a spokeswoman for Apple, declined to comment.

Apple is adding a gold-color option for its full-size iPads, people familiar with the plans said this week. Apple hasn't introduced a new iPad since last October, and consumers have instead been shifting to iPhones with larger screens, such as Apple's new iPhone 6 Plus, introduced last month, which has a 5.5-inch screen.

Apple also is developing a bigger iPad, with a 12.9-inch screen to be introduced next year, people familiar with the plans have said.

Report an error
Tickers mentioned in this story
Unchecking box will stop auto data updates
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Discussion loading ...

Cannabis pro newsletter