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The Amaya Inc. headquarters are pictured on June 13, 2014, in a suburb of MontrealRyan Remior

GVC Holdings Plc, a London-listed online gambling company, is teaming up with Canadian gaming titan Amaya Inc. in its effort to acquire Digital Entertainment Plc and thwart a rival bid from 888 Holdings Plc.

The possible takeover of by GVC, announced May 15, would be financed jointly with Amaya, the Isle of Man-based company said in a statement Tuesday.

Amaya, based in Point-Claire, Que., became the biggest publicly-held online gambling company in the world last year when it bought the PokerStars and Full Tilt poker brands for $4.9-billion.

Brands owned by include Partypoker, Partycasino and FoxyBingo, and have also attracted the interest of 888, which said Monday that it made its own proposal to buy the business, initiating a contest with GVC.

"The partnership is a serious competitor to 888," Nick Batram, an analyst at Peel Hunt, wrote in a note. "'s days as an independent entity look numbered." rose 0.6 per cent per cent to 108.6 pence at 9:20 a.m. in London Monday and have risen 21 per cent since May 14, the day before GVC announced its intentions. The gain took the Gibraltar-based company's market value to 894 million pounds ($1.4-billion), more than GVC's 286 million pounds.

Amaya Surge

Shares in Amaya, led by Chief Executive Officer David Baazov, have jumped more than 3,000 per cent since selling for C$1 each in a July 2010 initial public offering, according to Bloomberg data. They closed at C$32.32 in Toronto Monday, valuing the company at C$4.3-billion ($3.5-billion). Its net debt was C$2.7-billion at the end of 2014. CEO Norbert Teufelberger has been considering a sale since at least November, when the company said it was in early talks with several potential partners. The online gaming operator was formed by a 2011 merger.

This content appears as provided to The Globe by the originating wire service. It has not been edited by Globe staff.

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