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The HSBC logo is displayed on the exterior of an HSBC bank branch March 2, 2009 in San Francisco, California.

Justin Sullivan/Getty Images/Justin Sullivan/Getty Images

HSBC Holdings is to cut about 700 jobs in its UK retail banking arm, people familiar with the matter said Thursday.

The job cuts will include about 460 advisory positions across its UK branches, one of the sources said. The move comes prior to the implementation of the Retail Distribution Review rules, expected in January 2013, that will affect how UK banks offer advice.

HSBC declined to comment. The bank employs 55,000 staff in the UK.

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Rival Lloyds said Thursday it is cutting 15,000 jobs.

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