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Kevin Crull, formerly of Bell Media, has been hired by Sprint.Fred Lum/The Globe and Mail

Kevin Crull, the recently ousted president of Bell Media, has landed a new job south of the border.

Bell Media dismissed Mr. Crull in early April, just weeks after The Globe and Mail revealed he had intervened in coverage of a major regulatory decision aired on CTV, the company's flagship network.

Mr. Crull was named chief marketing officer at Sprint Corp. on Wednesday. He assumes his new role on May 31.

The job marks a return to the United States for Mr. Crull, who built his career at Nestlé and AT&T before coming to Canada to join Bell in 2005. He will move to Kansas City, Mo., with his family.

The day Mr Crull was dismissed from Bell, George Cope, the chief executive officer of BCE Inc., which owns Bell Media as well as 15 per cent of The Globe and Mail, said that protecting independence and trust in Bell Media's news operations "is of paramount importance," including at CTV, which is the country's largest private broadcaster.

At Sprint, Mr. Crull "will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts," according to a company news release.

"Kevin did an amazing job at Bell Media and I expect him to do even better at Sprint," said Sprint's CEO, Marcelo Claure, in a statement. "Sprint is privileged to attract someone of his calibre and experience in media, content and wireless."

At Bell, Mr. Crull steered the acquisition of Astral Media and the recent launch of the online streaming service CraveTV, among other initiatives.

But under his tenure, Bell sparred openly with the Canadian Radio-television and Telecommunications Commission on numerous issues. When th‎e federal regulator issued its "pick-and-pay" decision in March – which promises to unbundle television channels and is expected to be bad for Bell's bottom line – that friction came to a head.

An angry Mr. Crull called CTV News president Wendy Freeman less than an hour after the decision and ordered her to exclude CRTC chairman Jean-Pierre Blais from coverage on Bell-owned networks.

At the time, Ms. Freeman told some staff she felt she would be fired if she did not comply, sources said. But with her support, senior journalists defied the order and broadcast footage of Mr. Blais later that night.

In response to The Globe's reporting, Mr. Blais released a statement calling Mr. Crull's actions "disturbing." Later that day, Mr. Crull apologized for his "mistake."

The move to Sprint gives him a fresh start.

‎"I'm thrilled to join Sprint, a company that I believe has limitless potential for growth and transformation at a very exciting time in the industry," Mr. Crull said in a statement. "I believe the Sprint team is showing great momentum and has a plan to win in the marketplace.‎"

Until his ouster in April, Mr. Crull was‎ the shareholder representative on The Globe's board of directors. Mary Ann Turcke has since taken over as president of Bell Media.

Mr. Cope also recently said Bell is implementing and enhanced policy protecting the independence of the company's journalists, based on recommendations from an internal report commissioned after Mr. Crull's departure. ‎