Even in the cord-cutting era, advertisers are still shelling out record amounts for Super Bowl airtime. The average cost of a 30-second spot during last year's game was $4.4-million (U.S.), according to Kantar Media, or 76 per cent higher than 2006's average rate. Back in August, CBS Corp. chief executive officer Les Moonves said half-minute spots for this year's Super Bowl were selling for $5-million. Last year's game was the most watched show in U.S. television history.
