Skip to main content
//empty //empty

An Ipsos Reid survey says 82 per cent of Canadians are buying online, with consumers between the ages of 18 and 34 making the most digital purchases.

LDProd/Thinkstock

A new study says more than eight in 10 Canadian Internet users have made an online purchase in the past year with cosmetics, furniture and pet products among popular items.

The Ipsos Reid survey says 82 per cent of Canadians were buying online, with consumers between the ages of 18 and 34 making the most digital purchases.

It says 92 per cent of these younger consumers have purchased online this year, while 82 per cent of those aged 35 to 54 have bought online, and 74 per cent among those 55 years and older.

Story continues below advertisement

The survey also found that the average amount of reported spending for online purchases was $954 annually.

When looking at the most common items purchased online, cosmetic and beauty products were up six percentage points to 29 per cent from last year; pet products were up six points to 17 per cent; furniture and housewares were up five points to 23 per cent; groceries were up five points to 15 per cent; and glasses and contact lenses were up four points to 15 per cent.

Despite the popularity of smartphones and tablets, desktops and laptops continue to be used the most for online purchases, with nine in 10 online purchases made with personal computers in the past 12 months.

The online study surveyed 800 adults and was done between July 2-7.

Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies