Skip to main content
// //

According to NADBank statistics, 59 per cent of readers only get their news from printed editions of the paper, and 78 per cent of those who visited a newspaper’s website also read a printed copy at least once a week.

Nathan Denette/The Canadian Press

The Globe and Mail increased its readership base in the last year, according to statistics released Thursday by the Print Measurement Bureau.

PMB's Fall 2012 report showed weekday readership up 6.4 per cent to 1,029,000. Saturday readership increased 9 per cent to 1,166,000.

Report on Business Magazine saw its readership hold steady at 1,007,000, putting it slightly ahead of its two main competitors, the Financial Post Magazine and Canadian Business.

Story continues below advertisement

The readership data come the same week that NADbank, another measurement agency, released information on the state of the country's newspaper industry.

The NADbank statistics examine how readers interact with newspapers both in print and online. It showed that 59 per cent of readers only get their news from printed editions of the paper, and 78 per cent of those who visited a newspaper's website also read a printed copy at least once a week.

It's an interesting revelation, as newspapers try to begin charging for their online content and get their users to pay to access their sites with paywalls. It also found that the more often someone visits a newspaper's website, the more likely they are to turn to the next day's paper.

The NADbank study also found more people are reading printed papers than they were five years ago, with an increase of 5.8 per cent. It also found that 8 out of 10 Canadians read a newspaper at least once a week.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies