Skip to main content

The Loblaws location on Carlton Street in Toronto is seen on Thursday May 2, 2013.

Aaron Vincent Elkaim/THE CANADIAN PRESS

The federal privacy commission has asked Loblaw Companies Ltd. for more information about its decision to request some customers to provide additional personal information to secure a gift card related to the alleged bread price-fixing scandal.

Privacy concerns have been raised by customers about the grocer's request for information such as a scan of their driver's licence or utility bill in order to receive the card.

The company has said it is only collecting the information for verification purposes and will then destroy it.

Story continues below advertisement

It has said the vast majority of customers won't be required to make the additional step, but it has not provided details as to how they are choosing to single out some people.

Loblaw has offered customers a $25 gift card as a goodwill gesture after admitting their participating in what they say was an industry-wide arrangement to fix bread prices.

On its website, the privacy commissioner notes that the stringency of authentication processes should be commensurate with the risks to the organization as well as to the individual.

Report an error
Tickers mentioned in this story
Unchecking box will stop auto data updates
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to If you want to write a letter to the editor, please forward to
Comments are closed

We have closed comments on this story for legal reasons or for abuse. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies