Go to the Globe and Mail homepage

Jump to main navigationJump to main content


Abercrombie & Fitch takes it on the hip Add to ...

Subscribers Only

Lex is a premium daily commentary service from the Financial Times. It helps readers make better investment decisions by highlighting key emerging risks and opportunities.

Perhaps Abercrombie & Fitch should try flogging its clothes to all of those fickle teens rather than just the cool ones after all. Exclusivity has long been a key part of the U.S. retailer’s strategy. For years, that helped to sell a lot of ripped jeans and logoed polos, even if it resulted in perennial public relations snags. But lately it is Abercrombie itself that is looking a bit awkward.

Report Typo/Error

Next story




Most popular videos »

More from The Globe and Mail

Most popular