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Abercrombie & Fitch takes it on the hip Add to ...

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Perhaps Abercrombie & Fitch should try flogging its clothes to all of those fickle teens rather than just the cool ones after all. Exclusivity has long been a key part of the U.S. retailer’s strategy. For years, that helped to sell a lot of ripped jeans and logoed polos, even if it resulted in perennial public relations snags. But lately it is Abercrombie itself that is looking a bit awkward.

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