Go to the Globe and Mail homepage

Jump to main navigationJump to main content


Car makers face fact that the thrill is gone for the young Add to ...

Subscribers Only

ROB Insight is a premium commentary product offering rapid analysis of business and economic news, corporate strategy and policy, published throughout the business day. Visit the ROB Insight homepage for analysis available only to subscribers.

Does anyone under the age of 40 care about cars? I don’t mean care whether the damned thing starts in the morning or how much it costs to fill the tank. Do any of them really have a considered view on the respective merits of Ford over Chrysler? Or if Volkswagen more reliable a brand than Nissan and, given the choice, would they rather own a Porsche or a Ferrari? This is more than armchair whimsy, because in Europe, there are good grounds to believe that real growth in the automotive market has ended, not just this year but for many years to come – and part of the reason is that young people don’t care to own cars.

Report Typo/Error

Follow us on Twitter: @GlobeBusiness


More Related to this Story


Next story




Most popular videos »

More from The Globe and Mail

Most popular