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Reuters Breakingviews delivers agenda-setting financial insight. Its global correspondents react to stories as they develop, delivering sharp and provocative commentary on big financial news as it breaks.

The myth that Indians' love for gold is driven by tradition rather than financial self-interest has been dashed. Falling prices have prompted borrowers who took out loans secured against the yellow metal to break a cultural taboo and abandon their collateral. It's the Indian equivalent of American homeowners who walked away from their underwater mortgages by mailing the keys to their homes to the bank.

India's version of the "jingle mail" came to light when Manappuram Finance, a lender against gold, recently warned that defaulting borrowers would force it to report a quarterly loss. The lender's Mumbai-listed shares tanked 31 per cent over just three days. The precipitous fall was partly due to concerns the company had selectively leaked its guidance – a charge Manappuram denies. But clearly the lender, which was forecasting a profit as recently as February, had underestimated the borrowers' response.

Borrowing against gold is popular among those who have trouble getting conventional loans. The formal gold loan market has about $30-billion (U.S.) in assets; the pawnshop-dominated informal market is probably several times as large. As recently as the fourth quarter of 2011, companies were offering to lend $100 against jewellery valued at just $110. With annual interest rates at around 26 per cent, it only made sense to repay the loan if the value of the gold had risen to $126. But the local-currency price of the same gold has now fallen to about $105.

Last year, India's central bank acted to contain the risks. It restricted finance companies from making loans exceeding 60 per cent of the value of gold held as collateral. But deals that were struck at higher loan-to-value are now underwater. Lenders have little choice but to seize the collateral, and take the hit to their earnings.

In January, a panel set up by the central bank recommended loosening loan-to-value ratios on gold-backed credit to 75 per cent. The continuing fiasco shows that any such move could be fraught with risks. It isn't the subprime borrowers who pose a threat to the system. They will simply behave in their own self-interest. It is the lenders' ability to act in the interest of their shareholders that can't be taken for granted.

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