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Kraft Heinz bid for Unilever made sense on paper, but not in practice Add to ...

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Kraft Heinz Co. has abandoned its $143-billion (U.S.) takeover attempt of Unilever PLC, the Anglo-Dutch consumer-products giant that stuffs supermarket shelves around the world with Dove, Lipton, Knorr, Ben & Jerry’s, Vaseline and Hellmann’s products. The withdrawal of the bid marks a blow for U.S.-style capitalism and a victory for Unilever’s peculiar business model, which does not make the corporation the automatic slave to shareholder returns.

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