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Unilever waves white flag in good-for-you food crusade Add to ...

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For Unilever, it was a very big adventure: functional foods. Products that not only filled your stomach but improved your health, and the star performer was low-cholesterol margarine. For more than a decade the soap-to-soup combine has been urging consumers to switch from butter to new oil-based alternatives that contain plant sterols as part of a healthy lifestyle. But in September, Unilever conceded defeat, adding butter to Rama, its leading German spread, in a tacit admission that consumers just don’t believe that marge is as good as butter.

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