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A screenshot of Sonnet Insurance's website.

A screenshot of Sonnet Insurance's website.

The amazing technology behind today’s new simpler interface Add to ...

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Think quickly: If you were tasked with something as staid and mundane as making insurance appealing to millennials, how would you do it? A flashy marketing campaign? Celebrity testimonials? Giveaways or incentives? All good answers—but all wrong. What you need is a little Zen: a nice clean website with a white background and simple, straightforward application process.

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