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What kind of year can investors expect in 2018?

Our experts are bullish on equities, and still see solid prospects in both the Canadian and U.S. markets. For a real bargain, though, it might be time to look overseas. Plus, five stocks to watch in the coming year

You can't blame investors for being worried with an outlook like this: The U.S. Federal Reserve is tightening monetary policy, and forecasters expect interest rates to rise next year. American stocks have been on a steady upswing, and price-to-earnings multiples have surged to unsteady new highs. Canadian stocks are stumbling along at roughly the same level they were at three years ago, while the U.S. feuds with major trading partners and a rogue regime forges ahead with a frightening nuclear program.

Sound familiar? That actually describes the fall of 2013. It appears to be risky enough to make any prudent investor bail out of the market completely. But if you hadn't—if you had instead bought into two popular exchange-traded funds that track large-cap U.S. and Canadian stocks—you would now be up more than 40% on the U.S. fund (which hedges currency exposure) and nearly 20% on the Canadian one.

That said, the potential perils today are more daunting than they were in late 2013. The U.S. stock market rally is now very long in the tooth, and valuations are even higher. The Standard & Poor's 500 Index is trading at an average of 21 times current earnings per share, compared with about 17 four years ago. The Federal Reserve started raising its benchmark rate last December, and just about every aspect of U.S. domestic and foreign policy is in turmoil under President Donald Trump. In Canada, the energy sector continues to struggle under depressed oil prices that can't crack $50 (U.S.) a barrel, and bank stocks—the other dominant force in the market—appear to be losing steam.

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For individual investors, "when the cycle gets in its late stages, it's time to take a little risk off the table," says Eric Lascelles, chief economist of RBC Global Asset Management in Toronto. Still, he and other experts don't think that individuals with properly balanced portfolios need to make drastic changes. Yes, North American stocks are expensive, particularly in the soaring tech sector. But there's no need to shift huge amounts to bonds or overseas stocks. "We still see very good value in North American markets," says Lascelles. It just takes some hunting to find it.

First, it's important to keep interest rate hikes in perspective. The Federal Reserve wants to raise its benchmark to about 2% in 2018 and 3% in 2019. The Bank of Canada has lagged behind, but it might soon catch up. But those new higher central bank rates will still be considerably less than 5%, which means bond yields likely won't rise enough to make them much more attractive than stocks.

Like many institutional investors, Stephen Lingard, a senior vice-president and portfolio manager who oversees about $9.5 billion at Franklin Templeton Multi-Asset Solutions in Toronto, has been overweight stocks in recent years. The firm now holds about 63% stocks and 34% bonds in portfolios with a long-term 60-40 target split. By the end of 2018, he may reduce the stock weighting, but not by a lot—possibly to 60% or slightly less.

Most of us shouldn't follow his lead—Lingard says that many individual investors still don't have enough invested in stocks. Many were burned by the financial crisis and kept a large proportion of their money in bonds. "Retail investors, unfortunately, tend not to have the best timing," he says. "We still believe equities are best."

Forecasting economic growth is harder than predicting interest rates. Canada has been on a tear in 2017, with our gross domestic product (GDP) expanding at annualized rates of 3.7% and 4.5% in the first two quarters. But much of that surge is due to factors that won't repeat—the stirrings of a rebound in the oil patch, a jump in exports due to a low Canadian dollar, and unexpectedly strong consumer spending.

The Bank of Canada is forecasting 2% growth for next year. But that may be hard to sustain if the white-hot housing markets in Vancouver and Toronto really have started to cool. Soaring home values have allowed households to take on record amounts of debt over the past decade. But in a recent research note, Lascelles said that a 25% drop in Canadian house prices could subtract a whopping 4% from real GDP over the next few years, and even a "middling scenario" in which prices stop rising at a ferocious rate would subtract 1% or 2%.

In the United States, the Federal Reserve is also forecasting GDP growth of about 2% next year. But U.S. stocks are more expensive than Canadian ones—with a price-to-earnings ratio of 21 for the S&P 500 compared to 19 for the S&P/TSX Composite Index. Even so, many experts say U.S. stocks offer better prospects, particularly in certain sectors.

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Take energy. Since oil prices plummeted by half in late 2014 and 2015, West Texas Intermediate crude has traded much of the time between $40 and $50 a barrel (all currency in U.S. dollars), which, it turns out, is an unfortunate range for those of us north of the border. Below $50, much of the heavy oil from Canada's oil sands is unprofitable, but a lot of the shale oil and other unconventional deposits in the United States are profitable even at $40. "This is not good for Canadian producers," says Martin Pelletier, a portfolio manager with TriVest Wealth Counsel in Calgary.

Even Canada's astonishingly resilient Big Six banks now pale in some ways compared with their international competitors. "If you like banks globally, you can pick up U.S. banks and European banks at half the price-to-book value of Canadian banks," says Lingard.

The U.S. market also offers far more sector diversity than Canada. Together, financials, energy and raw materials make up two-thirds of the S&P/TSX Composite, but less than a quarter of the S&P 500. The biggest sector by far in the United States is tech, which accounts for more than 23% of the S&P 500.

Is the tech sector riskier and more prone to euphoria and panic than the rest of the market? Yes, but arguably much less so than it was during the tech bubble and bust in the 1990s and early 2000s. In those days, value investors warned individuals to steer clear of tech in general, and initial public offerings (IPOs) in particular.

But Josef Schuster, founder and CEO of Chicago-based IPOX Schuster LLC, says that things really are different this time around. Scrutiny of the sector by market regulators and investment analysts is stronger, and it helps if investors adopt a systematic approach. He founded his firm in 2004, based on a PhD thesis he wrote at the London School of Economics. It has created 11 indexes to track U.S. and international IPOs. The basic strategy is to buy a basket of IPOs, hold each one for about four years, limit the weight of any one stock to 10%, then sell out, carefully.

Since 2005, Schuster's IPOX-100 index of U.S. IPOs has posted more than double the gain of the S&P 500. But he admits you need some tolerance for
risk. "Out of 100 stocks, you might have two big winners like Facebook, 20 that trade with the S&P 500 and the rest fall short," he says.

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The other glaring risk in the United States, of course, is the Trump factor. But the oddly reassuring thing is that investors appear to be skeptical that Trump can get any of the extreme planks in his economic and trade agendas through Congress. Meanwhile, many business fundamentals still look strong. "Rightly or wrongly, the market is discounting a lot of his bluster," says Franklin Templeton's Lingard.

If North American markets seem too risky or expensive, European and Asian markets look like relative bargains. Germany's DAX 30 index is valued at about 17 times earnings, and Hong Kong's Hang Seng Composite Index is at 14. In a recently published research note, Matt Kadnar and James Montier, members of the asset allocation committee at the influential Boston-based global asset manager GMO, wrote, "Basically, on only a couple of occasions in the late 1990s and during the European crisis of several years ago have, [European, Asian and Far Eastern] stocks been as cheap as they are relative to U.S. equities."

Regardless of what year it is, experts argue that so-called "home bias" remains a big drag on the portfolios of too many individual Canadian investors. A lot of them still have most of their holdings in Canadian assets, says Lingard. "We would counsel much less than that," he says. "Maybe 30% total on the equity side." In the hunt for value, it never hurts to broaden your horizons.

The experts weigh in: What's the outlook for investors in 2018?

David Taylor
President, Taylor Asset Management Inc., Toronto
Style: Value
"We're in the expansion phase of the economic cycle—the whole cycle has been drawn out. If you look back at previous expansion phases, more cyclical economies, like Canada, do much better than the U.S. So I'm bullish on Canada for 2018. We do well when global growth is up around 4%. Rising growth causes more cyclical stocks to do well. You're already seeing risks around the euphoric belief that Donald Trump will turn things around. He takes credit for stock market gains, but the stocks that are moving are tied to Europe or emerging markets. Look at the small-cap and U.S. domestic names: They're lower. The market is starting to price in risks around the U.S. economy not growing so quickly."

Christine Tan
Chief investment officer, Excel Funds, Toronto
Growth At A reasonable price
"Looking at the international picture, we believe interest rates will continue to rise around the world. That will increase the cost of capital, which might be a headwind for some countries in emerging markets. Having said that, the International Monetary Fund has increased GDP expectations for such markets. India is expected to grow by 7.7%. And from a valuation perspective, such markets look compelling. But you still need to be selective in 2018. You won't see a broad rally across all sectors. Find ones where there's an underpenetration of goods. Look at companies with the strongest positioning in sectors undergoing a transformation, like Alibaba, which still has more room to grow outside of the main secondary cities in China."

Jeff Mo
Portfolio manager, Small Cap Canadian Equities, Mawer Investment Management Ltd., Calgary
Style: Growth
"It's hard to predict shorter-term market-price movements on large macroeconomic variables. We feel we can predict, with higher accuracy, individual stock returns over the long run. But saying that, the Canadian economy has been pretty strong, and that's driven earnings growth. Barring a downturn, conditions are there for continued economic growth, and that should increase company earnings as well. However, it is possible that market psychology could shift, which would outweigh that earnings growth. We get worried when everyone else is buoyant. Most investors globally are kind of greedy and, as Warren Buffett said, when others are greedy, be fearful."

Irwin Michael
President, I.A. Michael Investment Counsel Ltd., Toronto
Style: Deep Value
We're bullish on the U.S. equity market, and we see good opportunities in health care and industrials. The U.S. market has worked its way higher, job numbers have impressed, earnings have generally been better, and inflation remains low. We are selling U.S. financials, though, and we're moving back into domestic banks and insurance companies. U.S. financials are volatile, while Canadian ones are still viewed as a safe haven. Yields are also fantastic, and they're cheap when you look at them on a price-to-book basis. We also prefer equities over fixed income. You can still get dividend companies yielding 3.5% to 5%, while the Canadian 10-year bond is paying 1.8%.

Five stocks to watch

North American markets are pricey by historical standards, but some individual stocks still look compelling. /Tim Shufelt

Simply buying last year's loser has proven one of the best ways to play Canada's big banks. And the year-to-date's worst performer of the group is Bank of Montreal, which added a slight earnings miss onto concerns over the Canadian housing market. If the pattern holds, history suggests BMO is due to a have a big 2018.

Shopify (SHOP.TO)
One of the best-performing technology large caps in North America over the past year, Shopify is on pace to become Canada's biggest tech name by market cap sometime in 2018. Though it is losing money, the company is growing frantically in e-commerce. But beware—its crazy valuation leaves it prone to big moves on bad news.

Air Canada (AC.TO)
It's been a pivotal year for airlines, having won the affections of many new investors, including Warren Buffett, after a long period of cost cutting and industry consolidation. And now that the airlines have figured out how to make money, the market will be keenly watching to see if Air Canada can chip away at its still sizeable debt.

ProMetic Life Sciences (PLI.TO)
ProMetic is one of the smaller issues on the S&P/TSX Composite, but this is the Canadian stock with the biggest expected upside over the next year, if analysts' targets are to be trusted. ProMetic is a highly speculative name that has disappointed investors in the past, but the stock has its believers, based on some exciting drugs in development.

Nvidia (Nasdaq:NVDA)
Since the end of 2015, Nvidia has been the single best performer in the S&P 500 index, and by a pretty good margin, too. Dubbed the world's smartest company by MIT Technology Review, Nvidia has maintained a torrid pace of growth by establishing itself in AI-related businesses. There is still plenty of opportunity for growth.

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