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Inside Jobs

Canadian tequila maker takes shot at big brands Add to ...

Eric Brass launched Tequila Tromba with his Australian co-founder in Melbourne in 2010, after falling in love with the spirit while on exchange in Mexico. Now the signature clear-blue bottles are selling to bars across Australia and Canada and just recently started lining the shelves of the LCBO. In this edition of Inside Jobs, Mr. Brass discusses the challenges he faced out the gates, and the opportunities to come in the tequila market.