In this four-part series, Your Business shows how tapping into social networks can help your company reach new customers and build trust.
1. Boost your social presence, boost your bottom line. Finding the right social media tools for your business may be half the battle
3. Facebook is about interaction, it's not about sales. The serendipitous benefits of marketing your small business on the social networking site.
4. Video an easy way to showcase your business. Inexpensive equipment and sites like YouTube have made it simple for small businesses to promote their products and services.