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Developing a social media plan for your business

They're easy to set up, simple to use and often inexpensive to implement. Used properly, social media tools like Facebook, Twitter and YouTube can spread the word about your business.

In this four-part series, Your Business shows how tapping into social networks can help your company reach new customers and build trust.

1. Boost your social presence, boost your bottom line. Finding the right social media tools for your business may be half the battle

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2. How to use Twitter to grow your business. It's especially useful for three tasks: Listening and learning about your market, promoting wares, and reaching out to customers.

3. Facebook is about interaction, it's not about sales. The serendipitous benefits of marketing your small business on the social networking site.

4. Video an easy way to showcase your business. Inexpensive equipment and sites like YouTube have made it simple for small businesses to promote their products and services.

Click here for more on web strategy, including our four-part series on building a website for your business.

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