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Becca Wallace makes a living playing with toys: by pairing vintage Barbie dresses, toy cars and animal figurines with eye-popping backgrounds, she creates cheerful art that's picture perfect for any space, from a children's room to a modern living room. (Photos of Ms. Wallace by Sandy Ng).

What is your role within the company?

I do almost everything.

Where are you located (and how many employees work there if applicable)?

I’m based in Ottawa. I’m lucky to have a helpful and creatively minded family to bounce ideas off of or to help me set up a shows. The most helpful is my two-year-old design consultant. He’s got the best ideas.

Where do you sell your products?

I sell my work online at my Etsy store, at art and craft shows throughout Ontario and Quebec and in a few galleries and boutiques in the GTA and Ottawa area.

What makes your photography stand out?

It’s colourful. I like to keep my work playful, fun and graphically interesting. I’m attracted to bright colours and simple shapes. I want people to smile when they look at my work.

Describe your design philosophy

Simplicity. I try to make old vintage objects look modern and clean.

What’s your biggest challenge as a small business?

Growing. Figuring out how and when to grow and finding the time to make it happen. Finding new places and venues to show my work. And finding a balance in all the roles I have to play.

What’s something most people don’t know about your company?

Most of the toys I shoot belonged to my dad and his siblings. I enjoy the connection I have with him and his family while I’m shooting. My grandmother kept everything and now I’m getting to put it to good use.

Any advice for entrepreneurs in this business?

Don’t sell yourself short or undercut yourself.

Shelby Walsh is president and head of research at Trend Hunter.
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