Skip to main content

The Globe and Mail

Top 5 marketing options for small business

Mailbox with letter.

UmbertoPantalone/Getty Images/iStockphoto

With social media, the opportunities for small businesses to get in front of potential customers have increased exponentially. But traditional marketing options still offer tried-and-true methods, so the best bet is to mix digital advertising with traditional ones. Experts offer the Top 5 options for small businesses:

Social Media

Twitter, Facebook and YouTube have made it easy to market to the masses on a small budget. However, it does take time to build an online following.

Story continues below advertisement

Direct Mail

This more traditional form of advertising can get you right in front of the customer. But many people throw out flyers or cards, so make sure it's eye-catching.

Google AdWords

Pay to get your website on top of search results. It can be cheap, depending on the keywords you buy, and it's easy to track how AdWords helped drive traffic to your site.

Guerilla marketing

Do something unconventional to build buzz, such as plastering company-related stickers around the city. It can be hard to come up with something creative, but the payoff may be worth it.

Do good work

Story continues below advertisement

The ultimate marketing tool is your product. If it's that good, the word will get out.

Report an error

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨