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Company started with background music, added video screens, scents to its in-store promotional tools

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In-store video screens are becoming a bigger part of the business at Mood Media Corp., which provides marketing and advertising tools for retail stores. The video screens are offered along with background music, scented branding and targeted mobile ads. Here, Mood Media has placed screens behind the registers at a Superdry clothing store on Seventh Avenue in New York City.Neville Elder/The Globe and Mail

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Mood Media is a Canadian company that will soon move from its headquarters near Charlotte, N.C., to Austin, Tex. Here in its studios in Charlotte, Mood offers creative services, including professional copywriters and voice talent who record messages for on-hold and in-store voice presentations. The company experienced a turning point when it found a way to pay reduced royalties on music. It then acquired its competitors.

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More examples of digital signage by Mood Media. Video and other non-music services now make up about 25 per cent of its business, a segment the company would like to grow, says Lorne Abony, chief executive officer.

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Mood Media boasts one of the largest music libraries in the world, with more than 6 million songs. All tracks are catalogued in a central database, through the vast archive of CDs is always a popular stopping place.

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Music and digital signage are placed throughout Mood Media’s headquarters to inspire employees.

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Mood Media’s music designers often gather in spots such as this to share insights about new artists and which music works best for which brands.

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