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The makers of Arctic Zero started small, selling their no-fat, ice cream-like frozen dessert to natural food stores and independent grocers in Southern California. But they wanted to get in national chains. It took a year and a lot of travelling to get into Whole Foods. It took four years to get on Wal-Mart’s shelves.

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In this Tuesday, Feb. 18, 2014 photo, Amit Pandhi, chief executive officer of Arctic Zero, which makes a no-fat, ice cream-like frozen dessert, left, poses with founder Greg Holtman at the company's factory in Pomona, Calif.Reed Saxon

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Amit Pandhi, chief executive officer of Arctic Zero. The makers of Arctic Zero started small, selling their frozen dessert to natural food stores and independent grocers in Southern California.Reed Saxon/The Associated Press

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One-pint containers of Arctic Zero frozen dessert enter a freezing conveyor at the company's factory in Pomona, Calif. It took years and lots of traveling to get the product on the shelves of major chains like Whole Foods and Wal-Mart.Reed Saxon/The Associated Press

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Amit Pandhi, left, chief executive officer of Arctic Zero, which makes a no-fat frozen dessert.Reed Saxon/The Associated Press

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Amit Pandhi, chief executive officer of Arctic Zero, poses with the company's product outside an ice cream stand on the grounds of the Los Angeles County Fair, where the company got its start, in Pomona, Calif.Reed Saxon/The Associated Press

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Pint containers of Arctic Zero are filled, left, then spun around to be capped, at the company's factory in Pomona, Calif.Reed Saxon/The Associated Press

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Workers at Arctic Zero cap the finished product at the company's factory in Pomona, Calif.Reed Saxon/The Associated Press

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