Skip to main content

Amanda Dyer began modelling at the age of 13, a career that took her all over the world.

"I lived everywhere from Paris to Milan to Tokyo and NYC."

About five years ago, the self-described "twentysomething" started her own agency, , in Singapore. "I came to Singapore in late 2006 because it was the first stop on a modelling circuit I was contracted for, which took me to Hong Kong, Korea and Spain after Singapore. Truth be told, I fell in love with the Lion City and decided to stay."

Story continues below advertisement

It was a long way from North Bay, Ont., where she was born, and Windsor, where she grew up. "I started Scout International because it felt very natural at the time and the market was also demanding an agency with strong international affiliations."

After years in the industry, she had good contacts in the "global fashion fraternity." She found herself constantly bringing people and opportunities together even before launch, "connecting models with jobs and different agencies all over the world. So I thought it was time to formalize it into a business – and Scout was born."

The global recession hit a few months later, a situation she gracefully describes as "not ideal" but one Scout has managed to weather. With the combination of her network and growing consumption levels in Southeast Asia, Ms. Dyer managed to establish a name for herself in a tough business.

"The industry in Southeast Asia at the moment is getting very crowded. ... There are a lot of agencies popping up, trying to get a piece of a small pie."

As some of the bigger global agencies become more active, professional standards and credibility are also becoming increasingly important. Her advice to budding entrepreneurs? "Be honest and have a genuine interest to solve your client's needs – they will appreciate this and come back to you. Provide an exceptional service. Be the best. There is no other way.

"Do all that well and the money will come."

Ms. Dyer will soon launch her next venture: .

Story continues below advertisement

The consultancy works with clients from industries across the region on "model scouting," bespoke marketing and events managements services.

"The biggest reward I got from this was the opportunity to help young models in making the right decisions and mentoring them into successful careers," Ms. Dyer says. "I was very blessed to be mentored by some of the best in the business, so to be able to do the same for some of these kids was definitely a high point for me."

Special to the Globe and Mail

Alexandra A. Seno has written about economics and business trends in Asia since 1994. She is a regular contributor to Newsweek, the International Herald Tribune and The Wall Street Journal Asia. She lives in Hong Kong.

Join The Globe's Small Business LinkedIn group to network with other entrepreneurs and to discuss topical issues:

Report an error Editorial code of conduct
Comments

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • All comments will be reviewed by one or more moderators before being posted to the site. This should only take a few moments.
  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed. Commenters who repeatedly violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments.

Read our community guidelines here

Discussion loading ...

Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.
Cannabis pro newsletter