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The Bishop brothers score a hole-in-one with their leather accessories

Two years ago, brothers Todd, left, and Jeff Bishop, centre, founded their leather goods company Dormie Workshop, based in Dartmouth, N.S. They make customized head covers for golf clubs. With them is their brother Alex.

Paul Darrow/The Globe and Mail

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In January, Todd and Jeff attended a PGA Merchandise Show in Orlando, Fla., and took orders for nearly 2,000 customized head covers for golf clubs. This exceeded their sales from the whole of 2015, and the conference was only three days long. “All these orders came in, and they’re all custom,” Todd says.

Paul Darrow/The Globe and Mail

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Jeff Bishop cuts pieces of leather at the Dormie Workshop headquarters. Now the pair are having trouble keeping up with demand, and it’s not because they’re doing more marketing. Word-of-mouth and social media have played a big role. “We had these orders coming in from all over the world,” explains Todd. “We were wondering where these guys were finding us, and they said they saw us on Instagram.”

Paul Darrow/The Globe and Mail

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Leather for custom golf club covers is laid out on a workbench.

Paul Darrow/The Globe and Mail

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The company’s head covers are being used by Canada’s top two male professional golfers, Graham DeLaet, above, and David Hearn. The Bishop brothers are also attempting to provide the official head covers for Canada’s Olympic golf team, which Mr. DeLaet and Mr. Hearn will likely be on.

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Yet the brothers are experiencing growing pains. The flood of orders has brought challenges in invoicing, accounting, quality control and production.

Paul Darrow/The Globe and Mail

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The brothers also don’t want to lose their original vision of the business: “a cool company that does small-batch stuff,” according to Todd.

Paul Darrow/The Globe and Mail

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“We’ve always been working on our own for the most part, and at a scale we can manage ourselves,” explains Jeff, above. “This has a lot of moving parts and we’re just learning on the fly.”

Paul Darrow/The Globe and Mail

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