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Her business has grown into a $500,000 enterprise with 21 full- and part-time employees

MyBabbo is one of the five semi-finalists in the Small Business Challenge Contest, sponsored by The Globe and Mail and Telus Corp. Tracy Rossetti launched MyBabbo, which takes the photos and stories that are shared during funerals and arranges them in digital albums, which are then e-mailed to family members and friends. “I believe the photo book makes you stop, reflect, connect with who you are and what these people you have lost mean in your life,” Ms. Rossetti says.

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For about $250, MyBabbo puts together a photo and video package that funeral homes can give to grieving families. Some funeral homes charge extra for the service, while others fold it into their fees.

Matthew Sherwood/The Globe and Mail

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Since it started four years ago, Ms. Rossetti’s business has grown into a $500,000 enterprise with 21 full- and part-time employees. The company’s success is due in large part to a turnkey process that allows staff to create books and other memorabilia within 24 hours.

Matthew Sherwood/The Globe and Mail

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Having proven her business concept, Ms. Rossetti is ready to scale operations. So far, she says, MyBabbo is selling only to 2 per cent of funeral homes in Canada and 5 per cent in Ontario.

Matthew Sherwood/The Globe and Mail

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Ms. Rossetti recently hired her husband, Mirco Rossetti, to help with the business.

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Here Ms. Rossetti greets attendees at an event for the Small Business Challenge Contest. To expand her business, Ms. Rossetti says she needs to develop an onboarding process for newly hired designers and video creators. Creating and putting this process in place is likely to cost about $10,000. “We spend a lot of time training people,” Ms. Rossetti says.

Matthew Sherwood/The Globe and Mail

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