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Web Strategy

Building a website for your business Add to ...

You've decided to build a website for your business. It's a smart move: All companies, big and small, benefit from an Internet presence, but a significant number of small businesses across Canada either lack a website, or they have no strategy for their online properties.

In this four-part series, Your Business takes you through the initial planning and setup phase, to launch and maintenance.

1. You need a website. This is where to start. The planning process is the first stage, and it's also the most important.

2. Domain name crucial when launching a website. You want it to be similar to your business name, but there are a lot of factors to consider before you choose a host.

3. New tools ease pain of website design. There are three basic categories: software for your computer, 'hosted services,' and content management systems.

4. What to do before launching your website. After months of hard work, you're ready to unveil your site to the world. Here are a few things to consider before going live.

Click here for more on web strategy, including our four-part series on social media.

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