Skip to main content
The Globe and Mail
Support Quality Journalism.
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); } //

Goldline approaches its 50th anniversary as one of the most recognizable curling brands in the world, despite having a small staff of only five full-time employees

Father and daughter owners, Doug and Erin Flowers inside the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

1 of 12

An employee works a jig for making a part of a new style slider in the workshop of the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

2 of 12

A rack of older shoe moulds in the workshop of the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

3 of 12

Goldline approaches its 50th anniversary as one of the most recognizable curling brands in the world, despite having a small staff of only five full-time employees.

4 of 12

Story continues below advertisement

The company sponsors both of the reigning Olympic gold medal-winning curling teams, women and men, led by Canadians Jennifer Jones and Brad Jacobs.

Peter Power/The Globe and Mail

5 of 12

“We were the first company to sponsor a curler with cash. It used to be that some companies would give the curlers a couple of brushes and assume they would be loyal. We offered them equipment, but cash too, and had them sign formal agreements. We were the instigators of that,” says Doug Flowers.

Peter Power/The Globe and Mail

6 of 12

Despite the surging popularity of curling on television, it hasn’t translated into more participants for the sport – a challenge that the industry still faces.

Peter Power/The Globe and Mail

7 of 12

Displays inside the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

8 of 12

Mr. Flowers recognizes that unless Goldline broadens its product line into another sport, it would be hard to grow beyond sales of $5-million a year. But he’s just fine with that.

Peter Power/The Globe and Mail

9 of 12

Clothing on display inside the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

10 of 12

Mugs and a wine bottle holder in the likeness are among the items on display inside the retail outlet for Goldline Curling in Mississauga, Ontario on Sept. 10, 2014.

Peter Power/The Globe and Mail

11 of 12

Goldline Curling has come a long way from selling its product from a garage, and it appears to be “hurrying hard” toward a successful future.

Peter Power/The Globe and Mail

12 of 12

Report an error Editorial code of conduct
To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies