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Ontario agency capitalizes on the people factor

Splash Modelling Marketing Inc. is a Canadian agency that has grown exponentially since it was started in 2006 in Pickering, Ont. Today it has 5,000 representatives and offices in New York, San Francisco and Las Vegas. Here a Splash marketing employee gives away free samples.

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In a campaign for Axe, a men’s grooming product, Splash set itself up in fountains across Canada, with women dressed in shorts and bikinis.

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Splash works on airplanes, giving away samples to passengers.

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Splash Modelling Marketing was founded by Pickering, Ont., entrepreneur Christena McDonald in 2006.

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Story continues below advertisement

The Globe and Mail chose Splash to distribute its U.S. election special section across Canada in November.

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Promoting an energy drink.

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At the corner of Yonge and Dundas streets in Toronto, for the retailer La Senza.

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The Splash marketers bring other media into the mix, including T-shirts with screens embedded in them.

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Splash Modelling Marketing Inc.

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If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

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