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What kinds of benefits, options and perks do small business owners highlight when trying to lure top employees to their company? That's the question the American Express Small Business Monitor and Angus Reid Public Opinion sought to answer when they conducted an online survey among a randomly selected sample of 568 Canadian small business owners with two to 100 employees.



Rank

Ways of attracting talent

Percentage

1

Flexible work hours

70%

2

Independence

63%

3

Work from home options

41%

4

Career development opportunities

31%

5

Higher pay than offered by other small businesses

27%

6

Opportunities for advancement

27%

7

Dynamic business culture

25%

8

Profit-sharing

17%

9

Higher pay than offered by large businesses

13%

10

Comprehensive benefits

11%

The survey was conducted from January 25 to February 2, 2011, and has a margin of error for the total sample is +/-4.0%, 19 times out of 20. The results have been statistically weighted according to the Statistics Canada Business Register's most current business size and region statistics to ensure a representative sample of the entire population of small business owners in Canada.

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