You're juggling a million things as a business owner and now you're supposed to record a video for your website? Right. (Cue eye roll).
Producing a video is a lot easier than you think, and the potential impact on sales is startling. ComScore Inc. reports 64 per cent of viewers are more likely to make a purchase in an online store after viewing a video, and stay on a webpage for two minutes longer. Internet Retailer reports that OnlineGolf.com found that customers who watched a video were 85 per cent more likely to buy.
This is excellent SEO as Google tracks how much time people spend on your website. You're more likely to get a first page google ranking with video.
Ultimately, customers will feel like they know what they're getting after watching a video, which reduces risk for them. Whether it's a product or service, today's savvy consumer wants to hear from the top.
The good news is you don't need a big ego, expensive camera gear or fancy lights to pull off a video. All you need is your smart phone.
I send out a selfie e-newsletter every week, with helpful advice to stay top of mind for my customers. All I use is my iPhone and a small tripod. I make the most of natural sunlight, and record arms' length from the camera for good sound. That's it!
You'll be amazed at the quality when you know a few DIY techniques. Here's an example of one I filmed at the dentist's office, on How to smile for serious topics on video. Within seconds, the video uploads directly from my phone to YouTube and voilà! Anyone around the world can watch it.
You're the expert in what you do, so share your wisdom. What are the top three problems for your ideal clients? Record a selfie video telling them one way to solve that problem. If you're trying to woo a major client, e-mail them a selfie video link introducing yourself. They'll remember you and feel special that you personalized a video just for them! If you're a physiotherapist, record a selfie video showing common stretches to avoid a stiff neck. Staff training, content marketing, sales promotions, the list goes on for how you can use selfie video.
Marla Kott sells name badges. The CEO of Imprint Plus recorded four simple video blogs with me, talking straight to camera. We made sure her performance was casual and conversational, showcasing her "straight-shooter" style. She's using the videos to expand her market of 35,000 customers.
"We use the videos all the time," says Ms. Kott. "I had no idea they'd have such a huge impact. It's fabulous. Our sales reps play the video when introducing our products to dealers and they love them. We sell in 75 countries around the world, and we use these videos in every country."
You have so much power in your little phone. We've evolved from talking, texting, surfing the internet on it, to now the next frontier: recording selfie videos to get more sales for your business. Are you ready to hit record? Yell "action!" and cue yourself!
The following are the top three do's and dont's for creating a selfie video for your business:
1. Record vertically. Hold your smartphone sideways in landscape mode. If you upload a vertically recorded video on YouTube, you'll see odd looking black panels on both sides.
2. Watch yourself on the screen while recording in selfie mode, resist the urge. Maintain solid eye contact with the tiny lens. The lens represents the eyes of your ideal customer and good eye contact establishes trust.
3. Ramble on. Limit your selfie video to less than two minutes.
2. Act like a human being, not a corporate stiff. Pretend you're talking to a good friend. Informal and casual language works best. Drop the industry jargon.
2. Crank up your positive energy even when you're talking about problems. People are attracted to hope and solutions.
3. Use your hands. Hand movements make you seem more engaging and energetic vs a boring talking head.
Jaeny Baik worked a decade at the CBC as a TV host and reporter, and today she coaches on-camera performance, trains entrepreneurs to record selfie videos on YouTube to increase sales. Her three-day day intensive, Shine Online Video Performance for Women, takes place in Vancouver from May 27 to 29.