Drumming up sales leads is a crucial part of a marketer's work.
Yet, a study found that 73 per cent of CEOs believe their marketers "lack business credibility" and "are not the business-growth generators they should be," marketing expert and columnist Ryan Caligiuri writes in his latest column. It can be read here.
The CEOs' biggest complaints: Too many marketing professionals focus on branding, the latest social media marketing trends, irrelevant data and the "arty" and "fluffy" side of marketing, without being able to demonstrate links to results that really count for the boss: "more customer demand, more sales, more prospects, more conversions or more market share," Mr. Caligiuri writes.
Want to prove those CEOs wrong? Mr. Caligiuri offers up solid moves for marketers to make to be the business-growth generators their CEOs want.
Mr. Caligiuri was online to take your questions on this or any other marketing topics.
Mobile users can click here.