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The Globe and Mail

How to avoid the biggest marketing mistakes

In the race to make a quick buck, businesses commit many offences – fatal mistakes – that will certainly prevent them from succeeding with their marketing efforts, writes marketing expert and columnist Ryan Caligiuri in his latest column.

Don't be just another peddler pushing your product. Marketing is a process – a series of events that leads someone to get to know, like and trust you enough to begin a relationship, Mr. Caligiuri writes. Read his full column here.

Mr. Caligiuri was online to take your questions.

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