Skip to main content

The Globe and Mail

How to make the most of partnership marketing

Any small business looking to grow will eventually need to move into new, and unfamiliar, industries or geographic locations.

One smart tactic to lend credibility out of the starting gate and produce introductions that would not be easy to get on your own is partnership marketing, writes marketing columnist Ryan Caligiuri in his latest column: Partnership marketing: a faster way to open new doors.

Partnership marketing is about teaming up with others who already have a relationship with target clients, and getting them to introduce your business to their network. Their simple endorsement can open new doors and help to grow your business faster than if you had just done it on your own.

Story continues below advertisement

Have more questions on partnership marketing smarts or any other marketing issues? Mr. Caligiuri was online to take your questions.

Mobile users can click here.



<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=e67a91b34e/height=650/width=460" scrolling="no" height="650px" width="460px" frameBorder ="0" allowTransparency="true" ><a href="http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=e67a91b34e" >Marketing smarts with Ryan Caligiuri</a></iframe>


Report an error
Comments are closed

We have closed comments on this story for legal reasons. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.