Any small business looking to grow will eventually need to move into new, and unfamiliar, industries or geographic locations.
One smart tactic to lend credibility out of the starting gate and produce introductions that would not be easy to get on your own is partnership marketing, writes marketing columnist Ryan Caligiuri in his latest column:
Partnership marketing is about teaming up with others who already have a relationship with target clients, and getting them to introduce your business to their network. Their simple endorsement can open new doors and help to grow your business faster than if you had just done it on your own.
Have more questions on partnership marketing smarts or any other marketing issues? Mr. Caligiuri was online to take your questions.
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