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Video chat: Smart marketing strategies for small businesses

Fourword Marketing founder and president Marc Gordon

Monica Cinquimani/COURTESY OF MARC GORDON

Welcome to the latest in our monthly series of Google+ Hangout interviews with small-business owners, operators and experts from across Canada.

Report on Small Business senior editor Terry Brodie hung out  with marketing pro Marc Gordon, founder and president of Toronto-based Fourword Marketing.

Mr. Gordon, a speaker, author and marketing consultant, shared  his wisdom on how small businesses can build effective marketing and social media strategies. With so many choices and so many tools, he talked about the best ways for small businesses to get the most bang for their buck, and which tactics work best for which kinds of businesses.

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Mr. Gordon's firm specializes in helping businesses create brand identities and develop effective marketing campaigns; many of his clients are small- to medium-sized businesses.

You can watch an archive of the discussion below.

Follow The Globe and Mail Google+ page and the Report on Small Business Google+ page for updates on future hangouts.

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