Did you know 90 per cent of the world's data has been generated in the past two years and that the typical consumer consumes 34 gigabytes of information and more than 100,000 words every day?
There's no question, we live in a a quickly evolving digital world that is changing the way business get their messages to the public and how the public consumes that information.
Released this week, the Canadian Media Fund's 2015 Trend Report confirms the obvious; that more and more consumers are 'always on.' But it also emphasizes that media 'overload' is real and consumer online patience is shorter than ever before.
So what does this mean to the average business owner trying to figure out how to navigate this digital world? It's time to consider how your brand can stand out in the noisy digital world versus simply adding to the noise.
The study reveals attention span is on the decline, down from 12 seconds in 2000 to just 8 seconds in 2013. This further emphasizes digital users lose patience very quickly when accessing Internet content and seek near immediate gratification.
The message is clear: As a brand, if you're creating and sharing content for an online audience it must be professional, clear, captivating, quick and to the point.
In addition to content, this also means your website, marketing materials, digital ads and online videos need to work harder than ever before to stand out.
Before you scramble to push out that next blog post just to say you did it, it's time to put some deep thought into how you can create valuable content your audience will, and more importantly, will remember.