Skip to main content

Did you know 90 per cent of the world's data has been generated in the past two years and that the typical consumer consumes 34 gigabytes of information and more than 100,000 words every day?

There's no question, we live in a a quickly evolving digital world that is changing the way business get their messages to the public and how the public consumes that information.

Released this week, the Canadian Media Fund's 2015 Trend Report confirms the obvious; that more and more consumers are 'always on.' But it also emphasizes that media 'overload' is real and consumer online patience is shorter than ever before.

Story continues below advertisement

So what does this mean to the average business owner trying to figure out how to navigate this digital world? It's time to consider how your brand can stand out in the noisy digital world versus simply adding to the noise.

The study reveals attention span is on the decline, down from 12 seconds in 2000 to just 8 seconds in 2013. This further emphasizes digital users lose patience very quickly when accessing Internet content and seek near immediate gratification.

The message is clear: As a brand, if you're creating and sharing content for an online audience it must be professional, clear, captivating, quick and to the point.

In addition to content, this also means your website, marketing materials, digital ads and online videos need to work harder than ever before to stand out.

Before you scramble to push out that next blog post just to say you did it, it's time to put some deep thought into how you can create valuable content your audience will, and more importantly, will remember.

Lisa Ostrikoff is the CEO of BizBOXTV - Video Advertising. Connect with her on Twitter and Facebook.

Follow us @GlobeSmallBiz, on Pinterest and Instagram
Join our Small Business LinkedIn group
Add us to your circles
Sign up for our weekly newsletter

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter
To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies