Skip to main content

Telephone keypad detail

Gajus/Getty Images/iStockphoto

All the best entrepreneurs are in on this secret: it's not about getting customers – it's about keeping them. All startup entrepreneurs remember their first sale, but they know that real success lies in getting customers to come back  Competition in the startup world can be stiff, so customer loyalty can really make or break a business. Entrepreneurs may have a lot on their plates, but great customer service is always well worth the effort.

Here are some classic, inexpensive ways to keep your customers coming back for more.

Get to know your customers.

Story continues below advertisement

This should be a no-brainer. Building personal relationships with customers is the key to letting them know that you're truly committed to their business needs. Communicating with and listening to your customers, whether in person or via email, phone, or social media (more on that last one later), makes them feel like they are dealing with a real person rather than a brand.

Young startups have a special advantage on this front. In the early stages of any company, business can be slow. But if you only have a handful of customers, there's no excuse to not reach out to them. As a customer, when you feel a product or service is tailored for you, wouldn't you keep coming back?

Social media – it's (mostly) free! Facebook and Twitter are just two of dozens of social media platforms that can help you to engage with your customers. Via social media, you can hang out with your customers in a place that they feel comfortable. It's a far more neutral space than your website or blog. Actively communicating with customers not only humanizes your product, it also gives them a reason to feel more connected to your company. Whether positive or negative, you should always respond to your customers' comments. It'll show that your company feels accountable for its product. And the best part? It doesn't cost a thing.

It's all about the extras.

In the world of customer service, it's really the little things that count. Handwritten thank you notes, special offers on birthdays, silly packaging details that show you're human – this is the stuff of great customer care. By going the extra mile, you set your company apart from your competition and prove to your customers that your company is one worth sticking to.

Ask for feedback.

You may have a great product, but it never hurts to ask your customers how you can improve it. Asking your customers for their input not only helps you to offer better goods and services, but also helps them to feel more invested in your product. It's a win-win.

Story continues below advertisement

Special to The Globe and Mail

Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter
To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies