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How marketers can tempt customers into making the big buy

Helder Almeida/Getty Images/iStockphoto

For many businesses, there's often a big gap between all the marketing they do to promote what they have to offer, and getting customers to actually make the big purchase of their core product or service.

How can businesses bridge the distance between their promotional efforts and making the big sale? Marketing expert and Report on Small Business columnist Ryan Caligiuri offers four strategies to tempt prospective customers in his newest column. You can read it here.

Have more questions on those strategies or other marketing issues you'd like Mr. Caligiuri to address? He was  online to  take your questions.

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