Go to the Globe and Mail homepage

Jump to main navigationJump to main content

(Natalia Lukiyanova/Getty Images/iStockphoto)
(Natalia Lukiyanova/Getty Images/iStockphoto)


How to become a smarter content marketer Add to ...

Content marketing can be a wise tactic for building credibility and generating sales leads. How to make it pay off?

There are fundamentals for building a strategy to create and distribute valuable and relevant content – from blog posts to white papers to podcasts to infographics to free reports to newsletters – that can help to drive customers to your business, writes marketing expert and Report on Small Business columnist Ryan Caligiuri in his latest column; you can read it here.

Questions about how to be a smarter content marketer, or any other marketing issues? Mr. Caligiuri was here  to answer your questions.

Mobile users can link here.

Report Typo/Error

Follow us on Twitter: @GlobeSmallBiz

Next story




Most popular videos »

More from The Globe and Mail

Most popular