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The Globe and Mail

Why you should stop talking about yourself

Grabbing the attention of potential buyers and progressively building relationships are among the toughest things to do in business.

One reason many companies have such a difficult time getting people to "raise their hand": They are too focused on themselves, rather than on their clients or prospects. That's the difference between egotists and educators.

The marketplace tends to ignore people trying to sell to them, but they will buy into those who offer insights, information, greater advantage and results.

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Your Business columnist Ryan Caligiuri was online to discuss his latest column and share his insights on client-focused marketing strategies that businesses can use to position themselves more favourably in the marketplace.

View an achive of the discussion in the box below.

Mobile readers can link here.





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