Skip to main content

The Globe and Mail

Why you should stop talking about yourself

Grabbing the attention of potential buyers and progressively building relationships are among the toughest things to do in business.

One reason many companies have such a difficult time getting people to "raise their hand": They are too focused on themselves, rather than on their clients or prospects. That's the difference between egotists and educators.

The marketplace tends to ignore people trying to sell to them, but they will buy into those who offer insights, information, greater advantage and results.

Story continues below advertisement

Your Business columnist Ryan Caligiuri was online to discuss his latest column and share his insights on client-focused marketing strategies that businesses can use to position themselves more favourably in the marketplace.

View an achive of the discussion in the box below.

Mobile readers can link here.





<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=aab38b4153/height=650/width=460" scrolling="no" height="650px" width="460px" frameBorder ="0" allowTransparency="true" ><a href="http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=aab38b4153" >Ryan Caligiuri on smart marketing</a></iframe>


Report an error
As of December 20, 2017, we have temporarily removed commenting from our articles. We hope to have this resolved by the end of January 2018. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.