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The #Takeoff series is about crowdsourcing issues important to Canadian small businesses. They tell us about their defining moments and we write about their stories, the issues, and strategies for success or how to overcome obstacles.

Next, we look at a company that offers stress-reducing and other wellness products, and how they got celebrities interested.

The Globe asked readers about stress reduction, as well as advice on getting celebrity endorsements, on our @GlobeSmallBiz Twitter account.

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