The #Takeoff series is about crowdsourcing issues important to Canadian small businesses. They tell us about their defining moments and we write about their stories, the issues, and strategies for success or how to overcome obstacles.
Next, we look at a family chocolate and baklava company that is looking to get its products onto retailers' shelves.
The Globe asked for advice on how small businesses can get their products into retail locations. Here are some responses from our @GlobeSmallBiz Twitter feed.
@GlobeSmallBiz sure: clearly articulate your x-factors, hone/refine your value proposition compared to the competition! #knowyourmarket
— Purplebeard Ventures (@purplebeard) July 8, 2014
@GlobeSmallBiz Social influencing and sampling are effective tactics that many #smallbiz over look. Where do I go to explain further?
— EntrepreNursery (@entreprenursery) July 8, 2014