The #Takeoff series is about crowdsourcing issues important to Canadian small businesses. They tell us about their defining moments and we write about their stories, the issues, and strategies for success or how to overcome obstacles.
Next week, we look at a nonalcoholic premium beer company, that markets its products to a different kind of customer.
We asked our Twitter followers for advice on marketing products to potential customers. Here are some of their answers.
@GlobeSmallBiz Build relationships w customers. Speak with them (2-way dialogue). Use social media, events. Get brand ambassadors! #takeoff
— Linda North (@NorthPR_linda) May 27, 2014@GlobeSmallBiz Engage their customer base.
— AdFilms (@AdFilms) May 27, 2014@GlobeSmallBiz Engage media and land a story in @GlobeSmallBiz -- it's all about #PR (but I'm biased) #TakeOff
— Erika Bennett (@erjbennett) May 27, 2014@GlobeSmallBiz Get testimonials from your customers.#TakeOff
— Colleen McMorrow (@c_mcmorrow) May 28, 2014