The #Takeoff series is about crowdsourcing issues important to Canadian small businesses. They tell us about their defining moments and we write about their stories, the issues, and strategies for success or how to overcome obstacles.
Next, we look at a pottery company where the second generation running it wants to sell beyond its PEI home base.
The Globe asked for advice on how small businesses can grow beyond their home base. Here are some responses from our @GlobeSmallBiz Twitter feed.
@GlobeSmallBiz Position listing as test to qualify demand w/ target consumers. If wildly successful, you can solve for a production ramp up.
— Rahul Raj (@rwr3peat) July 8, 2014
@GlobeSmallBiz Focus on a regional retailer you can support. Speak to how your product will help keep inventory fresh & enable discovery.
— Rahul Raj (@rwr3peat) July 8, 2014
@GlobeSmallBiz 3 things to implement: blog, social, and online rep, the internet knows no bounds! #Takeoff
— Demandforce (@demandforce) July 8, 2014
.@globesmallbiz Hire a PR firm/ sales rep familiar with corporate retail; someone who knows how the game is played. #TakeOff
— Space+Time (@SpaceTimeBiz) July 8, 2014