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Startups How I Started: Former pro hockey player launches second career in marketing

Whether it was outlined on the back of a paper napkin, it was financed by your sister's mother-in-law's next-door neighbour, or it was a desperation move after you were laid off by a corporation, the Report on Small Business series 'How I Started' is all about how small or medium-sized businesses got their starts.

Matt Crowell is the founder of Get in the Loop, a mobile membership offering members categorized discounts from premium business partners in Western Canada. GITL differentiates itself from other daily deal or discount website services by providing hyper-targeted, opt-in content for Loop Members as opposed to traditional mass email marketing campaigns (spam).

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If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

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