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John Bradberry, author of 6 Secrets to Startup Success
John Bradberry, author of 6 Secrets to Startup Success

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Startup success: Make passion pay off Add to ...

Why do so many businesses fail? Too many entrepreneurs are snared by what author and consultant John Bradberry calls "the passion trap." The very thing that drives them is the very thing that can lead them astray, he says.

"Passion provides courage, energy and optimism to propel you on your flight forward, but it also can blind and deafen you to helpful data and ideas. And it can lead you to believe that you’re somehow immune to typical startup risks that wise founders have learned to respect and manage," he writes in his new book, 6 Secrets to Startup Success.

Mr. Bradberry has more than two decades of experience as an entrepreneur, consultant and investor. The founder and chief executive officer of ReadyFounder Service s lives in Charlotte, N.C.

Want to know how to make your passion pay off in business and in life? What are the biggest mistakes the over-enthusiastic make, and the best ways to avoid them? How do you combine passion and practicality to succeed at whatever you do?

Mr. Bradberry was online to take your questions. You can read an excerpt from his book here. Mobile readers can link here.

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